Paid media and organic media are ways to promote a brand and attract more customers. But how do you know when to post on organic media and when to pay to run an ad ?
Answering these questions is essential for a marketing team to analyze the best ways to invest efforts to reach a larger audience that is more likely to become customers of a brand.
Paid and organic media: what is it?
Paid media and organic media are different things, and it is important to know the definition of these strategies.
They are media that transmit content that is not paid for results. You produce content and broadcast it on channels for free. Your content will naturally encourage comments and sharing.
It is the ability of a brand to obtain engagement and spontaneously attract public interest, so that your brand becomes known and with that it gets more customers.
The media paid is to pay for exposure d and a brand, increasing and qualifying the scope.
Both m edia paid and organic media can use the same channel placement, as sites such as Facebook and Youtube, for example, offer the option to trigger ads on their platforms.
A company that assembles its contents and disseminates them organically should not be in a hurry to achieve a result, therefore, a company can make organic posts and receive results, but in the long term of dedication and profile building in the online environment.
Now in paid media, companies get more results in less time, due to the high reach of the ads.
There are a few paid media formats that can be useful in a marketing strategy:
Sponsored links: These are the featured content (as an advertisement) when searching for a keyword in the search engines. These ads raise your prominence in search results
Social Ads: Ads on social networks, which is where most of the potential customers of a business are located. The most used networks are: Facebook, Linkedin, Instagram, Waze, Twitter, Youtube and Native Ads.
Why invest in paid media?
We already know the differences between Paid media or organic media but it is valid to say that and xistem some reasons that may influence the decision on betting on paid media, some of them are:
Generates more traffic to the blog and website
To attract and convert more customers, it is necessary to generate more traffic to where you exhibit your products or Serbs. This process can even be built organically, it happens that the process takes longer, since it depends on an organic positioning.
Paid media allows this process of getting customers to your brand faster, you can make your website or blog known in less time with paid media.
Through paid media the results are faster and more predictable, since you know how many people your ad can reach, so you can estimate the results. Generating more traffic generates more potential customers and makes the brand better known.
Allows you to segment your audience
In other words, it allows its published media to reach a specific audience, but for that it is necessary to know well the audience that one wishes to reach, to know their needs and desires.
Depending on the audience you want to reach, the brand objectives, the number of people who will receive paid media influences the value of the investment. It is better to start little by little and evaluate the points to be improved and thereby increase investments.
Paid media and organic media are tools to make a brand known, trusted and respected. Paid media is an excellent option if you need results in no time.