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Paid media YouTube

The marketing with Paid media YouTube can be an effective way to expand the reach of a channel, you can promote a brand, an event or a product.

According to some surveys, audiences are three times more likely to pay attention to online video ads than traditional TV ads.

The cost of a marketing campaign on YouTube is based on a cost-per-view model, you only pay if the user clicks on your ad, if the ad is ignored there is no charge for viewing . The type of advertisement is also an influencing factor in the budget.

The value of a click is also influenced by the competitiveness of keywords. You can stipulate an amount to invest (daily campaign budget) and the campaign will last until the stipulated amount is spent.

Why advertise on paid YouTube media ?

If you want to increase the visibility of your business effectively in a short time, it is a solution to invest in paid media YouTube.

When creating ads on YouTube you have the option to target a specific audience, for example, by defining:

  • Sex;
  • Age;
  • Parental status (whether you have children or not);
  • Family income ;

You can also specify some interests and behaviors of the target audience, then enter keywords, topics and channels. Then just define which video will be announced and check how the video to be announced was and publish.

As YouTube is one of the most popular digital platforms, in other words, it is an easy place to find the target audience, and as the ads can be directed to potential customers, the chance for this investment to work is very big.

I sso can happen in a short time, depending on the business, investing in paid media YouTube is a way to leverage sales and become a known brand.

Types of paid media YouTube

There are different types of paid YouTube media that are fundamental strategies for

  1. Ads in-stream skippable

C ontent s that are promoted before, during or after other videos on YouTube . After five seconds, the viewer has the option to skip the ad . The ad appears on YouTube watch pages, on Google websites and apps.

  1. Ads In-Stream non – skippable (including ads bumper )

C ontent s that are promoted before, during or after other videos on YouTube, where s viewers assist and m video all without skipping . The s announcement s lasts 15 seconds or less. The ad appears on YouTube watch pages, on Google websites and apps.

  1. Video discovery ads (formerly known as in-display ads )

Are ads to promote content s in finding local (research), including the platform itself YouTube as a result of research on the web (YouTube platform) or mobile devices.

The ad is a thumbnail image of a video with text. The video discovery ad always invites the user to click to watch the video. It appears n the search results YouTube , c om YouTube related videos en YouTube homepage for the mobile devices.

  1. Ads of bumper

The ads bumper are used to reach users broadly with a short message and the impact it. The ad lasts six seconds or less and is shown before, during or after another video. The viewer does not have the option to skip the video. It appears on YouTube videos.

  1. Out- stream ads

Out – stream ads are used to expand the reach of video ads on devices. The ad is played with the sound off, the user can unmute. It is only for mobile devices and is not available on YouTube.

The audiovisual mechanisms promote an increase of more than 100% in the organic traffic in the search engines, when promoting the content with a paid media YouTube, the traffic generated can be even greater.

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